When James sells Tiromat Powerpak, a packaging machine for forming, filling, and sealing food prodcts, he begins by telling the customer, "Everyone in the food industry would like to save money and time on equipment cleaning." Then he says, "With the Tiromat Powerpak, you have a machine that can be dissassembled for high-pressure cleaning and then reassembled moer quickly thatn any other machine currently on the market." In conclusion, Tiromat says, "Thus, I believe that you need to buy our new Powerpak packaging machine." James is using ________ to sell the Tiromat Powerpak.
a. empathy
b. logical reasoning
c. a bad plan
d. sympathy
e. perceptual logical
Answer: B
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